how to attract sponsors for an event

He has worked with companies such as THX, Ltd, Recruitology , Double Click, Creative Labs and more. The bottom line is that sponsors are still looking for value in an event. Here are some strategies to use to find the right event sponsors. Judging companies by their social following isnt by any means fool-proof, but its a quick and reasonably reliable way to make a top line judgement call, so ensure your social channels are updated and engaging! What's Inside: Does your event need a sponsor? Flexibility to choose a sponsorship package thats right for the sponsor. Ivan brings 25+ years in senior level management experience from a variety of technology industries. Youre looking to form a partnership with your sponsors, something that lasts beyond the event, and giving something back no matter how small will always be appreciated. Here are15 proven ways to maximize audience engagementduring virtual and hybrid events. 2. In this case, a powerful sponsorship package is something that can really set you apart. For some brands, a sponsorship deal is about shifting into a new target demographic. Once you have pitched your event proposal, dont forget to follow up in a timely manner. Approaching an event sponsor or making an existing sponsorship more effective is easier than you think. Alongside the upfront cost, there is also: travel and accommodation for staff, employee expenses, wages for staff who are attending, printed promotional materials (flyers, business cards, pull-up banners, t-shirts, branded merchandise, etc). The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. Feature a guest blog post on your registration page (or even on your regular blog). Finding sponsors is hard. Many modern companies are starting to practice corporate social responsibility, and theyre looking for opportunities to present themselves as good corporate citizens. Beauty retailer Sephora does a great job highlighting brand sponsors at their virtual events. This kind of goal isnt always immediately obvious, so its important to have a deep discussion with potential sponsors about their goals and current challenges. Consider the ways you can showcase your sponsors in your promotional materials, like including them in your event banner on Eventbrite or in social media images. Youve always got one eye on the bottom line, but unlike other companies and organizations, youre deeply invested in your membership, sponsorship and circle of influence. Choose a hashtag for the event so both you and your sponsors can use it across your social media channels. Virtual Event Sponsorship: 11 Strategies to Attract Event Sponsors Here are the major ways you and your potential event sponsor can benefit from a mutual agreement: If you want to get answers to more whats and whys, check out our comprehensive event sponsorship guide here. So, get creative, get in the mind of a sponsor, and refer to the tips up above when planning your next event. Part of your research should be to look at what events they have sponsored in the past. In general, make sure your posts are shared on both your page and your sponsors page to extend your events reach. The AMP blog is uniquely dedicated to the topics that matter most to the associations and non-profit organizations we work with every day. Sponsorship has a good return on investment for the events sponsors, too. You don't want to price them out of the event, so offer tiers and associated benefits with each tier. As of today, Lisa Choi Owens, CRO and head of partnerships at, Event Badge Technology: 3 Ways to Create a Sustainable Event, In honor of Earth Day, were thinking about how planners can go green at their events. "No one submits their resume expecting the hiring . Whats more, you can use data from your previous events to demonstrate your experience and enhance trustworthiness, especially if you have any star sponsors in your portfolio. Here are several tips on how to attract event sponsors with an impressive proposal: Unless its the first time youre looking for an event sponsorship, you already have a powerful weapon to turn the odds in your favor your experience. It is a good way to create rapport with your sponsors and media. To learn more about earning your degree online or at our Providence, Rhode Island campus, complete the Request Info form, call 855-JWU-1881 or email [emailprotected]. 1.888.578.5335 So brands love the kinds of marketing that allow them to do this. 3. 9 Sponsorship Form Templates and Samples. Here are 7 creative event sponsorship ideas: Offer them their own branded advertising flag Imagine the reaction you'd get when you offer your sponsor their brand's logo on a custom Adversail advertising flag? Marketing professionals understand the value of ensuring that their organizations sponsor relevant events, and 41% of marketers feel that event marketing is a critical channel for driving business outcomes and delivering robust ROI. When talking to prospective sponsors, they position their events as an opportunity to access to a tiny group of attendees. This type of sponsorship works when the sponsoring entity provides tangible benefits specific to the event, such as the venue, furnishings, catering services, technology, or tools. Have you got any photos or videos from previous events that will help with striking an emotive chord with your potential sponsor? The value proposition must go straight to the heart of what the event represents. Check with your event venue and with any vendors you hire to make sure there are no such conflicts that might sink your sponsorship deal. Many organizations have been faced with budget cuts, meaning creators need to procure financial assistance from sponsors to hold an event at all. It can help your organization strengthen its ties with other . Ask each person you speak to for insight into their business. Could you offer discounted printing costs? One way to overcome this obstacle is to create tiered sponsorship options. Its important to tailor each proposal to its companys target demographic. Do their fans and followers engage with their content? What we mean is that learning from mistakes is critical to the creation of a strong connection-building strategy. Along the way youll discover which sponsorship opportunities are more viable for their business, and by the time you reach the decision-maker, youll have a better idea of how to pitch your event to them. One way to attract sponsors may be to look at whos sponsoring events similar to yours and then reach out to competitors of their sponsors, who might be interested in similar sponsorship opportunities. These flags stand 15' in height and can be positioned anywhere around your event. Jack brings 20 years of event industry knowledge to ProGlobalEvents. Event Sponsorship: How to Build It Into Your Strategy | ProGlobalEvents Coupled with these changes is an overall increase in consumer awareness, which means your potential attendees care about the sponsors your event is aligned with, what those sponsors stand for, and if their involvement in your event makes sense. Finally, its important to ensure that event sponsors are fully engaged in your post-event evaluation. You can also incorporate their brand, products, and services into your event. Do you have additional bulk-purchased accommodation that the sponsors could use? There are a number of ways to find the sponsorship decision-maker at the company youre interested in partnering with. Enrich sponsorship and exhibitor packages withrobust ROI reportsand share data on virtual booth traffic, leads, sessions, and demos. Logo Placement. This can significantly cut down on advertising costs and can attract bigger sponsors who know enough to take advantage of media coverage. Sponsorship can provide you with extra funds or resources to improve the event, as well as boost your event promotion. Sponsors want access to your members. The flow chart below is one example of how to track your sponsorship progress in a visual way. Some exhibitors offer branded giveaways, such as online books and one-pagers, to deepen connections with target audiences. Another easy win is to go to your venue and take photos so sponsors can see the possible layout and shape of the room and how their brand presence might fit in. Read on to discover four ways to make sure your sponsors get the most out of your partnership. Recommended Resource:Learn how to bring your virtual and hybrid events to the next level by followingvirtual event best practicesand garnering a thorough understanding of event planning problems and solutions. Research event sponsorship examples from successful events and youll see that the best sponsorships are from companies that connect with your potential attendees and make sense with your events theme and goals. Your sponsor doesnt have to be a behind-the-scenes contributor to your event. These efforts can create opportunities for deeper connections, as well. 4. Schedule some time with us today. Attending an event your potential partner is sponsoring, for example, is a great way for you to make connections. how many are likely to convert into genuine customers, The average conversion rate for previous sponsors in the same industry. 1. This practice enables event organizers to create and monetize very simple packages that they can then offer to their sponsors. Sponsors might really love the idea of your event but regardless of its aesthetic appeal, the value of the deal needs to stack up in order for them to invest. 1. Downloadable PDF Learn how to attract the right sponsors for your events. For best practices, arrange for someone besides the speaker to moderate Q&As and ensure all questions get answered. Managed Services A potential sponsor could be interested in: This is the ability to get the brand in front of the target audience, and its especially attractive to new companies that can really benefit from the exposure. This doesnt mean you have to be super choosy and organise a casting call for sponsors. In this case, a powerful sponsorship package is something that can really set you apart. With all the event technology available for meetings and. They say a picture can speak a thousand words, so, along with your proposal you should try and include some visuals to help drive your narrative home and make it easier for sponsors to see how they can fit into that narrative. This is especially true if your events attract attendees from a professional niche they want to target with their marketing. And your sponsors benefit from the boost in brand awareness, recognition, and reputation they get from being associated with your event. How do you determine if an event sponsorship is worth it? In 2020, nearly 75 million attendees registered for more than one million virtual events on Eventbrite. Here are five tactics you can use to make an event more attractive for a sponsoring company: Make a standout proposal. From a service perspective, Matt and his team of Account Executives focus on fostering relationships to uphold a greater than 99% customer satisfaction rating year-over-year. Take your event management career to the next level when you earn your MBA - Event Leadership online from Johnson & Wales University. Networking & Attendee Engagement Partners, Strategic Meeting Management Finally, and perhaps most importantly, sponsorship is a numbers game. 8 Ways to Get Sponsors for an Event To make it appealing, you must explain how your event will help the company reach their audience. His diverse skillset and leadership ensure for award-winning results and memorable impressions. We empower creators of events of all shapes and sizes from music festivals, experiential yoga, political rallies to gaming competitions by providing them the tools and resources they need to seamlessly plan, promote, and produce live experiences around the world. The technical storage or access that is used exclusively for anonymous statistical purposes. For instance, a brand may want to get their products some visibility, perhaps by providing free samples or setting up product demo kiosks. Do you want a career in business, but you're unsure about what BS Advertising & Marketing Communications, BSBA Operations & Supply Chain Management, Graduate Micro Certificate - Operations & Supply Chain Management, Undergraduate Micro Certificate - Business Communication, Undergraduate Micro Certificate - Foundational Operations & Supply Chain Management, Undergraduate Micro Certificate - Technical Writing & Editing, Undergraduate Micro-Certificate - Accounting, MBA Operations & Supply Chain Management, MBA Global Fashion Merchandising Management, Graduate Certificate - Nonprofit Management, BS Baking & Pastry Arts & Food Service Management, BS Culinary Arts & Food Service Management, Graduate Micro Certificate - Sports Nutrition, BS Sports, Entertainment, Event Management, Undergraduate Micro Certificate - Food Compliance, BS Sports, Entertainment, Event Management, Online Form - 30 Quick SEO 30 CPS Version, Unlocking the Power of the Mind: The Brain Region Behind Creativity and Imagination, Game Changers: Empowering Women in Sports for a Brighter Future, Unleashing Bold Flavors: 10 Tips for Building a Small Plate Menu, Pen and Podcast: The 13 Best Writing Podcasts for Creative Inspiration, Why a Business Studies Degree Is the Undergraduate Degree You Need to Succeed, Products, services, or ideas within the business that complement your event and attendees, Sponsorships they have done and how they have used them to achieve objectives, How much advance notice the brand needs to participate in the event sponsorship. At the other end of the spectrum, let major sponsors follow up their speaking sessions with intimate ask-the-expert sessions. Keep this in mind throughout the entire pitching process. How to Get Sponsors for an Event: The Complete Guide 16 Party Entertainment Ideas Your Event Attendees Will Love, 17 Event Management Skills Every Creator Needs to Succeed, The Ultimate Event Marketing Guide: Strategy, Timelines & Templates, How To Find Keynote Speakers For Your Events In 2023, How to Attract New Event Sponsors and Increase Revenue, How many people you expect to attend and how many people have attended in previous years (if applicable), How many attendees are specifically relevant to the sponsor i.e. Create a list of ideal sponsors Event sponsors want to reach people who are likely to become loyal customers. How much does it cost to sponsor an event? Dope Jazz Music Series includes its sponsors in digital marketing materials. Are you planning an in-person or virtual event? All event planners know how critical event sponsorship is to your event's success. This alone will go a long way in building rapport and securing event sponsors. This is a critical paradigm shift. Weve used this simple, three-step process ourselves. For example, let sponsors and exhibitors see how and when their content is being consumed. In order to appeal to these kinds of sponsors, you must be able to show that you can fulfill your end of the bargain. They may be looking to generate positive publicity. Here, high-level sponsors can place standard logos or video messages geared toward the attendees. Unfortunately, many associations and non-profits think access is the only thing sponsors want. If you and your team hope to win and retain sponsors today, you must adapt your strategy to create long-term relationships with sponsors.. You need to let prospective sponsors know who is likely to attend the event; age-range, gender, occupation, interests, contact details, etc. Sign up for Eventbrite tofind and procure sponsors, promote and manage events, handle on-site operations, and analyze results across multiple sales channels. Access to this information can often open the door to a more sophisticated lead generation strategy. In the end, the most important part of keeping sponsors happy is making sure the benefits of being a sponsor for an event are clear. Event sponsors are often companies, brands, nonprofits, or people that are notably involved in and have extensive knowledge about the event topic. If you wouldnt opt for something being promoted at your virtual event, your sponsors wouldnt either. Data-rich reports provide deep buyer insights that companies can use to bolster their marketing with personalized event follow-up. After you have gone to all the hard work of securing a sponsor, make sure they are looked after at the event itself. Under his leadership in 1997, the firm received INC magazines INC 500 award as one of Americas fastest-growing companies. You will likely need to approach a number of potential sponsors before you find the companies that you ultimately work with, so its important to keep track of your progress so you can stay organized. A fun way to promote your event is to use a social media filter. }. Giving sponsors direct access to your customers through a mailshot or an attendee list can also be an extra bargaining chip. If you're looking for a strong partner, you should be ready to face competition from a range of other sponsorship-hunters. I saw on LinkedIn that you are involved in (related product/project). When you make your sponsors more visible, youre affirming the importance of your partnership, which helps create a creator-sponsor relationship that just might extend beyond your current event. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. You can, featuring engaging designs, your sponsors logos, and event details using a free and easy web editor. You can design a custom event banner featuring engaging designs, your sponsors logos, and event details using a free and easy web editor. Remember that your best sales tool isnt your proposal or package its you.. You can find out more about our use, change your default settings, and withdraw your consent at any time with effect for the future by visiting Cookies Settings, which can also be found in the footer of the site. Its also worth mentioning that the costs of sponsoring events can very quickly add up. "Wouldn't you like to get just a piece of the $17 billion?" she asked. You should begin executing your event plan at least four months before the event. For example, schedule them for a 24-hour Instagram . Secondly, once the prospect agrees to talk to you, your value proposition becomes a resource for your conversation, chock full of valid supporting arguments. Lack of funds compromises the customer experience, while low engagement can turn off your audience. The more you think about how to create mutually beneficial relationships with your sponsors, the better the foundation you build with your contacts will be. As a result, ProGlobalEvents' clients can expect a competitive advantage paired with top quality products and services. Each organization that contributeswhether as a host or as a sponsorbenefits because it has the chance to form relationships with new demographics or to strengthen relationships with existing audiences. For instance, a higher caliber of speaker, more education sessions, or more media coverageand ultimately, more attendees through the door. Home - Blog - Virtual Event Sponsorship: 11 Strategies to Attract Event Sponsors. How to choose a sponsor for your event Ways to find an event sponsor and more! Be sure youre using social media to your advantage, so you stand out in a sea of posts. Instead of leading with the proposal, take the time to gather information and learn whos who at the company. /* FIELDS STYLES */ Ready to walk through Stova's event technology solutions? Complete the form to download the free PDF. Fortunately, sponsors want a great deal more than just access to your members. Sponsorship can provide you with extra funds or resources to improve the event, as well as boost your event promotion. Remember to send them a thank you card or gift and invite them to your next event. Eventbrite makes creating a great-looking event page and promoting it to your audience easy. 1. We empower creators of events of all shapes and sizes from music festivals, experiential yoga, political rallies to gaming competitions by providing them the tools and resources they need to seamlessly plan, promote, and produce live experiences around the world. Illustrating your concept through such things as your events marketing materials will help immensely. Data is the best argument. Ask their opinion on what was good about your event and what worked for them and also what they feel could be improved for future events. Instead of just having the option of placing a sponsor's logo on a sheet with a group of other logos, a great way to attract sponsors is to offer a logo placement opportunity on the welcome page of the event. List the benefits and ROI you expect them to enjoy. 1. This will give them the opportunity to speak to a large audience, explain their product, and increase the brand awareness of their businesses. Introduce your event and its intended purpose, laying out a clear itinerary of the event and the attendees. The key is to give your potential sponsors a wide range of opportunities and channels to communicate with your attendees through different ways and means. A visual interface to turn any virtual event idea into reality. You dont send identical cover letters to every position you apply for, and you definitely dont send the same proposal to every potential event sponsor. hosts frequent events on music photography, sponsored by Sigma and led by a well-known photographer. Cookies collect information about your preferences and your devices and are used to make the site work as you expect it to, to understand how you interact with the site, and to show advertisements that are targeted to your interests. For a potential sponsor to sponsor your event, there must be clear-cut benefits to their organization. At this stage, you may also want to narrow your search by focusing on organizations that tick one or two extra boxes. This makes sense, as its not always reasonable for sponsors to invest huge sums of money into events that might fail to deliver their expected profits. Consider how you can seamlessly meld sponsorships with featured speakers by hosting an event that showcases an expert or big name in the field. This means that when you reach out to those same contacts in the future, they understand your values and know that sponsoring your events is worth their while. 3. Enterprise Platform, Virtual Event Sponsorship: 11 Strategies to Attract Event Sponsors, 15 proven ways to maximize audience engagement, virtual booths to recreate face-to-face interactions, Digital show bags where attendees store event content of interest. How to Attract Corporate Sponsors | Entrepreneur Create a social media filter. Personalize your request for each potential event sponsor. This may sound like a lot of work, but if you put in the effort to establish meaningful connections with sponsors, those partnerships will be easier to secure and carry through to many future events.
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