what is platform product

Res Policy 24:761782, Sawhney MS (1998) Leveraged high-variety strategies: from portfolio thinking to platform thinking. The last type of orchestration concerns the dimension of time. Head to redhat.com/ansible-lightspeedfor more information. So why all this postulating and clarification? Product, Platform and Partnerships To deliver a relevant experience to our diverse set of customer preferences, personalization and algorithmic-driven recommendations play an ever-important role. The Facebook application is a software product, its an app. Apart from enhancing the companys scope of action, opportunities to bundle the superior resource of the product platform with other resources allows companies to form collaborations with competitors, suppliers, and customers. Additional filters are available in search. Like other resources, product platforms can also be accumulated, acquired, or divested (Sirmon et al. Meyer and Lehnerd (1997) proposed an integrative model for product platform development. Google Scholar, Qu T, Bin S, Huang GQ, Yang HD (2011) Two-stage product platform development for mass customisation. Hosting platform means a hosted infrastructure to run the Cloud Service. Alarm bells start ringing immediately i.e. J Gen Manag 14:412, Wheelwright S, Clark K (1992) Revolutionizing new product development. He also pointed out that Meta, which has undergone multiple rounds of layoffs, is spread thin across many initiatives. Prior to this feature, platform users were only able to access the built-in repositories of content for Ansible Content Collections. (2007). Mark Zuckerberg has thrown down the gauntlet. The same situation persists for product platforms, and many examples of such obsolete platforms are available in the literature. Among different external factors, demand-side characteristics and the speed of environmental change are two contingencies that influence the economic success of a product platform (Magnusson and Pasche 2014). Provided by the Springer Nature SharedIt content-sharing initiative, Product platforms as a lever of competitive advantage on a company-wide level: a resource management perspective, https://doi.org/10.1007/s11846-018-0289-9, https://doi.org/10.1080/00207543.2012.663106, https://doi.org/10.1016/j.cirpj.2012.08.001, https://doi.org/10.1080/09544820802236211, https://doi.org/10.1080/00207540701561520, https://doi.org/10.1111/j.1540-5885.2011.00795.x, https://doi.org/10.1111/j.1540-5885.2012.00917.x, https://doi.org/10.1007/s00158-003-0356-x, https://doi.org/10.1080/09544820500287797, https://doi.org/10.1007/s10845-007-0006-z, https://doi.org/10.1007/s00163-008-0061-2, https://doi.org/10.1016/j.respol.2014.03.006, https://doi.org/10.1111/1540-5885.2002007, https://doi.org/10.1142/s0219877015500017, https://doi.org/10.1080/09544820500031518, https://doi.org/10.1007/s00170-006-0853-3, https://doi.org/10.1016/j.compind.2005.12.001, https://doi.org/10.1016/j.cad.2003.09.012, https://doi.org/10.1007/s10845-007-0003-2, https://doi.org/10.1111/j.1467-8691.2007.00432.x, https://doi.org/10.1007/s00158-008-0321-9, https://doi.org/10.1016/j.rcim.2007.02.014, https://doi.org/10.1080/03052150903104333, https://doi.org/10.1007/s00163-002-0020-2, https://doi.org/10.1016/S0925-5273(98)00173-X, https://doi.org/10.1007/s10845-007-0004-1, https://doi.org/10.1080/09544820802043583, https://doi.org/10.1108/01443571111178475, https://doi.org/10.1007/978-1-4614-7937-6_1, https://doi.org/10.1080/00207541003738881, https://doi.org/10.1007/s10845-007-0010-3, https://doi.org/10.1007/s00163-007-0032-z, https://doi.org/10.1080/09544820500275693, https://doi.org/10.1080/09544820601020014, https://doi.org/10.1016/j.camwa.2008.10.022, https://doi.org/10.1016/j.knosys.2006.04.004, http://creativecommons.org/licenses/by/4.0/. The dynamic resource management framework of Sirmon et al. Acquiring is the process of purchasing resources (e.g., equipment, intellectual capital, etc.) 2003), a knowledge-based system for derivative products (Zha and Sriram 2006), the design of a derivative using a variation-based model (Nayak et al. https://doi.org/10.1080/09544820500287797, Fung RYK, Chong PY (2007) An active styling platform for designing and developing product families. | The idea behind the platform engineering team is that they build development tools that multiple product engineering teams can use. 2011). Starting today, we're beginning a closed beta for Muse Chat . Mark Zuckerberg has thrown down the gauntlet. We believe Zuckerberg and Meta are looking to aggressively launch Threads and gain share from some of the Twitter fallout, Wedbush Securities analyst Dan Ives told USA TODAY. Ansible Builder v3will help developers create execution environments more efficiently. Although product platforms allow for the creation of competitive advantages in terms of costs, quality, and time, any incorrect strategic decision on product platforms related to design, target market definitions, and sharing of platform components can result in multiple severe risks. When a company develops a resource internally, resource accumulation helps the company improve their isolating mechanisms (e.g., causal ambiguity) (Sirmon et al. PubMedGoogle Scholar. (2007) define acquiring as purchasing of resources, accumulating as the internal development of resources, and divesting as getting rid of resources that do not add value to competitive advantage. Summary. Get connected tools Maximize your data estate with a single low-code platform by choosing from a library of hundreds of data connectors. 1991; Wernerfelt 1984). You can log into it online and use it as a web service, or you can download it to your device and log in to a connected app. Meyer and Lehnerd (1997) define the term in a rather narrow way as a set of subsystems and interfaces that form a common structure from which a stream of derivative products can be efficiently developed and produced. We review the platform literature in three perspectives: (1) a focus on engineering and design oriented literature, (2) giving an overview about the managerial literature and (3) building the bridge between the platform literature and the resource management literature by describing the strategic value of platforms as resources. The core idea behind platform development is to ensure commonality among platform-based products. Agrawal T, Sao A, Fernandes KJ, Tiwari MK, Kim DY (2013) A hybrid model of component sharing and platform modularity for optimal product family design. The development of the platform entails the generation of updates and upgrades to maintain the companys competitive advantage in markets (Meyer and Dalal 2002; Meyer and Lehnerd 1997; Meyer and Utterback 1993). Unity Muse is an AI platform that accelerates the creation of real-time 3D applications and experiences like video games and digital twins. Res Eng Des 12:6172, Griffin A (1997) PDMA research on new product development practices: updating trends and benchmarking best practices. 2005) as well as the view that platform development projects are an integral part of product development (Tatikonda 1999). Platforms (in the context of digital business) exist at many levels. A platform product manager prioritizes and supports the work of different products. Please refine your filters to display data. volume14,pages 137158 (2020)Cite this article. Tech blogger Jonathan Clarks helps build the argument here, Platforms are structures that allow multiple products to be built within the same technical framework. Product Know-How means, as related to the Product, all technical, scientific, and other know-how and information, trade secrets, knowledge, technology, means, methods, processes, practices, formulae, instructions, skills, techniques, procedures, experiences, ideas, technical assistance, designs, drawings, assembly procedures, computer programs, apparatus, specifications, data, results and other material, including, pre-clinical and clinical trial results, manufacturing procedures, test procedures, and purification and isolation techniques (whether or not confidential, proprietary, patented, or patentable) in written, electronic, or any other form now known or hereafter developed, and all other discoveries, developments, information and inventions (whether or not confidential, proprietary, patented, or patentable), and tangible embodiments of any of the foregoing, including any discoveries, developments, information, or inventions relating to the stability, safety, efficacy, operation, manufacture, ingredients, preparation, indications, presentation, formulation, means of delivery, or dosage of any pharmaceutical composition or preparation. They range from high-level platforms that enable a platform business model to low-level platforms that provide a collection of business and/or technology capabilities that other products or services consume to deliver their own business capabilities. USA TODAY reached out to Twitter for comment and received an automated reply with a poop emoji. This technology approach utilizes reusable configurable application components and services. 2023Gartner, Inc. and/or its affiliates. https://doi.org/10.1007/s10845-007-0004-1, Park J, Shin D, Insun P, Hyemi H (2008) A product platform concept development method. 2009; Fellini et al. Pearson, Boston, MA, Ben-Arieh D, Easton T, Choubey AM (2009) Solving the multiple platforms configuration problem. A competitive advantage allows companies to increase profitability either by increasing their prices and/or by giving them the chance to sell larger volumes of goods (Harland and Uddin 2014). Learn how. https://doi.org/10.1007/s00163-002-0020-2, McGrath ME (1995) Product strategy for high technology companies. suspended platform means a working platform suspended from supports by means of one or more separate ropes from each support; Platform has the meaning specified in Section 6.02. This commonality is developed intentionally to achieve desired effects in order to create value. The Microsoft Power Platform is more than the sum of its parts. Harland, P.E., Uddin, Z. These models have largely considered specific requirements of platform development and do not provide a full picture of profits gained or competitive advantages gleaned on a company-wide level with the help of product platform. Chai et al. 2006). https://doi.org/10.1016/j.respol.2014.03.006, Gawer A, Cusumano MA (2014) Industry platforms and ecosystem innovation. Platform Product means [***]. The enriching bundling process targets extending and elaborating on a current capability (Sirmon et al. Barney (1991) explained that one of the core source of inimitability of a resource depends on the place and time necessary to acquire and exploit that resource. 2). Bundling product platform with other resources According to Sirmon et al. https://doi.org/10.1177/1049732305276687, Jariri F, Zegordi SH (2008) Quality function deployment planning for platform design. Musk recently capped how many posts some Twitter users can see on the platform. First, Containerfile hacking is not required for common and advanced scenarios, and the execution environment definition provides broad customization options. Change is constant, so make plans to change plans. 2003). or specific, unique-to-the-Business usage (e.g., telephone call processing, etc. Threads, billed as an app to "share ideas & trends with text," is available for iOS and Android. Back at the early dawn of prehistory, we used to reserve our use of the word platform to denote a complete software programming development environment and underlying subsystem with language, runtime, components and all associated libraries and binaries. Products to Platforms: Making the Leap - Harvard Business Review Privacy Policy. What the ideal development platform is for one company may be useless to another company. So there is evidently a difference between a (software) product and a platform and there is evidently a new definition of what we should consider a technology platform to be. capped how many posts some Twitter users can see, affect a small percentage of people using the platform, Your California Privacy Rights / Privacy Policy. In March, Meta said it was exploring a text-based platform where creators and public figures can share timely updates about their interests. Meta did not respond to a request for comment. Love it or loathe it, Facebook is a good example of a platform AND a software product; and it is this duality that helps to explain the differentiation. As noted by Halman et al. Software AG CTO Wolfram Jost insists that, The Digital Business Platform provides the foundation necessary to develop and deploy differentiating business applications, developed together with the business departments, in short and easily foreseeable release cycles. Threads vs Twitter: What to know about Facebook's 'Twitter killer' Robertson and Ulrich (1998) proposed a broader definition: they describe product platforms as a collection of assets (e.g., components, processes, knowledge, people and relationships) that are shared by a set of products. Platform beats a product every time," says Jost -- and by this he means that firms should approach software applications that they may only end up using for say a couple of years in their initial form. This is a self-paced, video-based course. By clicking the "Subscribe" button, you are agreeing to the jsbacContactjsbacContact as with web platforms (Zhu and Iansiti 2012) or multi-sided-platforms(Gawer 2014)]. 2010; Halman et al. According to Peteraf (1993), a superior resource is different from other resources in that it can be produced economically and/or it can better satisfy customer needs. In addition, a company develops platforms that fit with their product line. https://doi.org/10.1007/s10845-007-0003-2, Karlsson C, Skld M (2007) Counteracting forces in multi-branded product platform development. The platform project requires special managerial attention because it can be incremental, modular, architectural, or radical in nature depending on resource requirements, organization principles, and management styles (Skld and Karlsson 2013). 2004) and the Design Customizability Index and the Process Customizability Index (Jiao and Tseng 2004)]. Anyone you share the following link with will be able to read this content: Sorry, a shareable link is not currently available for this article. The Ansible Automation Platform 2.4 release also brings technology previewsof some exciting platform enhancements on our product roadmap. Springer, New York, pp 146. The result of using a platform (Microsoft .NET or Java for example) was a software application, which in later years even your grandmother would start to call an app and then the Earth cooled. In addition to the aforementioned ARM support, we are announcingtechnology preview supportfor installing Ansible Automating Platform on IBM Powerand IBM Zserver hardware. and In Sect. Next-generation productsalso known as platform products because they are expected to inspire and support a whole new line of derivative productsrequire a major commitment of resources. To be effective in their unique role, platform PMs must work well with a variety of groups and deliver outcomes that serve the business. J Eng Des 16:237255. Here, we combine the product platform concept with ideas found in the resource management literature. A platform is a product that serves or enables other products or services. A platform is an umbrella of services, technologies and innovations that meets the needs of a much broader set of users, providing data flow and data services. LONDON, July 6 (Reuters) - Meta (META.O), the company behind social media giants Facebook and Instagram, has launched its new microblogging platform Threads. and The EPC\TM\ Tag Data Standards will define the length and position of this data, without defining its content. Halman et al. 2007). Peter E. Harland. Sean is a Senior Principal Technical Marketing Manager, Ansible, where he brings over 12 years of experience building and automating computer networks. Amazon started by selling books. Res Eng Des 13:213235. J Prod Innov Manag 19:277293, Meyer MH, De Tore A (2001) Perspective: creating a platform-based approach for developing new service. It is a technical preview, and support policy is shown in the following knowledge base article. | A technology platform is an environment for building and running applications, systems and processes. Vykon N4/Edge BacNET Product Platform - local authorized OPEN System Installer. The accumulation of product platform is showed in Fig. However, due to ongoing regulatory concerns, the app is not currently available in the European Union. As noted earlier, the development of a platform resource is itself a resource transition. Contractor Materials means Materials owned or developed prior to the provision of the Work, or developed by Contractor independently from the provision of the Work and without use of the Court Materials or Confidential Information. Companies invest in platforms in the hope that future products can be developed faster and cheaper, than if they built them stand-alone. Product platforms as a lever of competitive advantage on a - Springer (2007) defined three types of bundling process: stabilizing, enriching, and pioneering. (2007, p. 276) as well as Harland and Uddin (2014, p. 272)], Integration of product platform resources in the resource management framework. Definition of Platform (Digital Business) - IT Glossary | Gartner 2023Gartner, Inc. and/or its affiliates. The platform team, in close consultation with the developers they support, must determine which approach is best for their unique circumstances. https://doi.org/10.1080/09544820500275693, Thevenot HJ, Simpson TW (2007) A comprehensive metric for evaluating component commonality in a product family.
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