When designing your print materials, there are a few other considerations. Nonprofit event creators say that their most effective marketing tactics are: On social media specifically, nonprofit events rely on organic posts (23%), paid Facebook ads, and video (9%). These tools provide helpful templates to get your creative juices flowing, and Canva even allows you to send materials to be printed and shipped to you directly through the online interface. Think through the content youll need on your site ahead of time, using actions (like purchasing tickets or inquiring about sponsorship) as a guideline. We empower creators of events of all shapes and sizes from music festivals, experiential yoga, political rallies to gaming competitions by providing them the tools and resources they need to seamlessly plan, promote, and produce live experiences around the world. When youre working with a tight budget, designing attractive print materials can be intimidating. Otherwise, youll need to create (or update) a page for the event that fits logically within your website structure, likely within an Events or Get Involved section. A good rule of thumb for larger and more formal events is 3-4 months beforehand, while less formal events can be publicized a month or two before. As with email communications, work event promotions into your regular posting schedule. Nonprofit events are in-person or virtual activities hosted by nonprofits in order to connect with existing and potential supporters. Get more insights into the events industry at large in the full 2019 Pulse Report. Manage auction items and payment processing, including express checkout & digital receipts! The best way to market your event? The entire team has 100% visibility into deadlines, vendor information, and event dates. Nonprofit marketing is the use of strategic methods by organizations to promote their mission and secure donations and funding. A timely, personalized, and relevant message is more likely to win donors over than a generic email sent your entire donor base. strategies to know how to find their community online and engage with them to create b. Is it a formal occasion, or a casual get-together? First, be sure you have an updated and accurate list of potential attendees and donors' email addresses in order to effectively communicate with the right audience, not one from 10 years ago . In this guide, we walk you through the process of planning a nonprofit event step-by-step. According to research from Double the Donation, a donation matching platform, 30% of annual giving happens in December, with about 10% of all annual donations coming in the last three days of the year. Whatever date you decide, avoid busy holidays, peak travel times, and dates that overlap with popular area events. Promote opportunities and recruit and retain more volunteers. Create and schedule social media marketing posts to go live automatically across multiple platforms. Continue using social media channels to your advantage for at least 20 days after the event is over. Design an eye-catching and compelling email marketing campaign to generate interest in the event. Lets face it every event has a lifecycle. Confirm that event signage is working, parking areas are prepared, and the check-in desk is set up for success. Dont panic. But a successful event marketing strategy takes a village, so loop your sponsors in on the fun! Theres a reason why businesses count Instagram followers as one of their key performance metrics. Event marketing is an impactful way to communicate your mission directly to your community and . An effective marketing strategy is crucial to spreading the word about your event, generating excitement and ensuring you receive plenty of registrations to blow your fundraising goals out of the water. Double the Donation, a leading donation matching tool, reported that Americans gave almost $500 billion in donations in 2022.. As the desire to commit charitable deeds increases, so does the need for aid in many areas. Measuring campaign results doesnt need to be overwhelming or take a ton of time. Running a successful nonprofit may be a serious endeavor, but that doesnt mean your marketing has to. Set up a communication channel where emails, updates, vendor notes, and other important event information is accessible to all team members. on every channel. Here are the factors they consider very important: Lesser factors include sustainability, accreditation, and available public transportation. An event microsite functions as both a marketing tool and an informational hub for any type of nonprofit event. How to Promote a Nonprofit Event [Timeline & Checklist] Creative Productions specializes in integrated marketing and promotions that drive sales, engagement, and retention to deliver exceptional ROI. We have a clear schedule in place for the day of the event. By clicking 'Sign Up', you consent to allow Social Tables to store and process the personal information submitted above to provide you the content requested. 2023 PROUDLY POWERED BY MASTERWING CREATIVE AGENCY, NonProfit Event Marketing: Tips and Strategies, Event Planning, Design & Management Services. Branded Event & Donation Pages
In the same way you prefer a certain type of cereal or car brand, marketing can help people recognize your nonprofit and form an emotional bond with it. Email Marketing Automation: The Basics For Nonprofit Events If used properly, email messages can be your most invaluable tool for event promotion. Whether youre working with an email list or a complex Facebook ads strategy, you want to make sure your marketing doesnt sound like marketing. Many nonprofit event marketing strategies are similar to those used by for-profit events - content plans, social media schedules, influencers, email marketing, etc - but nonprofit organizations are working on a smaller budget and need cost-effective (or free!) Consider using a free or inexpensive design tool like Canva. With these tips, you're well on your way. PDF Make the Most of Event Marketing for Your Nonprofit Use a title that is catchy but clear and sometimes blunt is better! With this in mind, how should your nonprofit go about effectively marketing your next fundraiser? Get to Know Your Donors Whether a nonprofit organization or a for-profit building brand awareness, effective marketing only happens when you know your audience. And be specific! Then, you can give the duos a fun perk (like matching t-shirts!). You have to make sure guests know about the fundraiser and come in the door ready to donate! Depending on the event and potential actions youd like visitors on your site to take, you may need an extra page or two under the main event page. 38% host 2-5 events per year, and 21% host more than 25 events per year. Google awards nonprofits with $10,000 in credits to create and host free advertising campaigns through its search engines Google Ad Grant program. 24 Must-Read Event Manager Blogs for Industry Insights, Food & Beverage Trends & Stats for Event Planners in 2023, How to Make an Event Program Quickly (Free Template), How Events Enable Compelling Storytelling in Business. 4. We have ample signage and content promoting our upcoming events. With facility rental such a huge line item, how do nonprofits go about selecting venues? It shouldnt be the only thing youre posting about during this time period, but rather peppered into your typical schedule. You can do this! Equipped with the right data, youre ready to take on steps 2-5! From locating the right sponsorships for your organization to creating compelling sponsor proposals, learn tips and tactics to help you land more sponsors for your event. Use something all the time that we didnt mention here? Reiterate the event date, location, and time. But fewer nonprofit event creators prioritize these factors. In addition to raising funds and motivating donations, nonprofits host events to: If your primary goal is community awareness, but your events are all exclusive galas, you may be missing an opportunity to connect with donors in a new way. Posting about the event on their social media channels. Pro tip: Use this list of fundraising ideas to think bigger about your fundraising goals. Too far in advance feels irrelevant to most people; too late risks losing guests to other plans. Nonprofit Ticketing Software: Solutions for Nonprofit Event Organizers As we said above, there are general event marketing strategies that work well, regardless of the type of event. In other instances, you can have your team reach out to specific supporters and ask for their help finding more sponsors or guestsmany businesses use fundraisers as an opportunity to give their employees or clients a nice perk. Diagram events, wow attendees, and win clients with free planning tools. Its important to think through the brand of your event. Make sure that your event brand aligns with your organizations brand, too. Leaning into traditional advertising could be the secret component to your organizations success. 1. Perhaps you are a large nonprofit seeking to function and market more efficiently. Rachel is a writer for Eventbrite, where she regularly interviews organizers of the country's most popular events, from massive music festivals to small food & drink gatherings. The Ultimate List of 50 Nonprofit Marketing Ideas The easiest way to get affordable, high-quality custom logos, print design, web design and naming for your business. Create a promotional strategy that you can use and update over time based on your findings. Nonprofit Event Marketing: 5 Tips and Best Practices - Sigstr - Terminus The way you use print materials will make all the difference in how effective they prove. Submitting events to many online calendars is totally free. Dont forget about other forms of print marketing either; promote the event with flyers, stickers, postcards, and decals. Marketing your nonprofit event can seem overwhelming. Here are a few keys to success: Dont forget to go beyond your own organizations social media accounts! 30 Resident Event Ideas for Property Managers and Dorms, 24 Must-Read Event Manager Blogs for Industry Insights, Planning an Unforgettable High School Reunion.