Our research finds that 53% of websites have a site search tool. What we love: Theres a consistent use of the Craft My Color CTA. And the sites homepage makes the companys mission clear. Clarity is critical. When it comes to beautiful homepage design, remember: Less is more. Now, get ready to learn about excellent homepage design through the following 23 real-life examples. teams use to stay focused on the goals, projects, and daily tasks that grow business.. This is because homepages feature the most recognizable elements of a business its logo. Typography and color schemes are subtler but still very influential ingredients of homepage design. They also employ social proof by including star ratings from third-party sites. FreshBooks is an accounting software for small and medium-sized businesses. You can confirm this for your site by entering your homepage into any of the major SEO tools. Thanks for the feedback. The best homepages emulate a conversation with the top sales rep. Together we can make an impact. There are certain best practices that all the highest-converting landing pages share, and youre about to learn them right now. CTA buttons are present at each critical point of interaction with the client. Or get started in a flash by choosing from one of our expert-designed website templates. Soon, youll be on your way to making our list. An innovator may show their number of patents. Be among the first ones to receive our latest news and offers. The best homepage designs add a few other elements to the promise and together, they are the 3 Ps of Email Signup Forms: Heres what signup CTAs look like in a great web design, on the homepage or anywhere. These homepages effectively use layout, white space, colors, fonts, and other supporting elements. And the URL on almost every website with the highest score is the homepage. The pictures make visitors hungry just by looking. On a lead generation website, its testimonials. Homepage best practices 1. Add a few visuals to show that your brand is legitimate. If you arent conveying a message in at least two different media types, youll miss out on hooking your visitors and turning them into prospects.. In our guide on button design, we showed how specificity correlates with clickthrough rates. Reduce the Number of Potential Actions for Visitors, Be Generous with White Space between Elements, Have a Call-to-Action Visible at All Times, Include Social Proof to Ease the Minds of Visitors, Optimize Images to Decrease Loading Time and Increase Stickiness. Let's dive deeper into the essential elements of an effective home page. The website allows guests to look for rentals or experiences right on the homepage to expedite the process of booking. Chatbots that flash a message in the browser tab. What we love: The food photography is detailed and beautiful. Each service has its own unique copy, header image, and CTA button that can be viewed once the user clicks on the respective icon. Some visitors are ready to get in touch. Clarity is more important than creativity, so focus on that first. Keep this in mind next time you browse around your own website: Every vague subhead is a missed keyword opportunity. Avoid flashy objects that get in the way of browsing. Visitors can also easily find Jills thought leadership materials, which is important to establishing her credibility as a keynote speaker. Its no wonder Dropbox is the choice for storing and sharing your most important files. No need to decode jargon to figure out what Dropbox really does. Once this is accomplished, the homepage has succeeded at its job of getting the visitor interested in the businesss offer. With a headline that reads Real Asian flavors in minutes, visitors know exactly what theyre getting once they land on this homepage. What we love: This website showcases the best of simple design. When creating your CTA buttons, pay attention to two critical factors: the wording of the button and the placement. Its best not to have too many calls to action that point in different directions. That decreased the size by 56%, with no noticeable quality decrease, and were. Try them and measure the impact. These are paid tools. Some people like to read, others like videos, and some want to just talk to someone. 13 Website Design Best Practices For 2023 - QuickSprout 25 Best Homepage Design Examples For Inspiration - Wix.com If youre ready to create a winning homepage for your brand but are unsure of where to start, online website builders are one of your best options. If youre a well-known brand or company (i.e., Coca-Cola), you can get away with not having to describe who you are and what you do. This allows visitors to learn their money management archetype, while Melyssa generates leads. Make The Brand Story Clear. Buyers don't want to visit an eCommerce homepage with too much unnecessary information with a messy arrangement. Help Users Find . by Eric Sharp. Work these into your copy. Youve differentiated. Doing so helps visitors know exactly how (and if) Dropbox can help them. In total, thats five main actions highlighted on the homepage. This is because homepages feature the most recognizable elements of a business its logo, tagline, signature colors, branded illustrations, and main promise to customers. As you scroll, the page explains why you should choose Spotify. PayPals homepage uses abundant white space to simplify the design and make the details that matter pop. This can help inform content, homepage copy, and even product development.. This leads to a higher conversion rate and more effective. Each question explains how to use the platform, including how to make a playlist and where to find podcasts. You can add it, along with Users, to the Pages and Screens report. In user tests, they tend to be one of the first elements noticed, so if your copywriting is on-point here, it can be a massive driver of leads and conversions. Heres an example of a classic homepage design with a large hero image thats balanced by text elements on the left. It also doubles as a customer support routing system, often driving increased adoption and retention. The best home pages are dynamic. Nothing is cluttered and each featured movie or shop item pops. Finally, lets look at an example of an e-commerce homepage. Theres a clear CTA above the fold to get you to Shop the Collection and visit the online store. 1. It is on the most popular page. Stand-Out Search Bar 5. That includes flash banners, animations, pop-ups, and other unnecessary elements. More importantly, CTAs turn your homepage into a sales engine and not just brochure-wear. Dollar Shave Club took an unconventional approach to homepage design a quiz instead of a product description. Software tools should explain their value proposition and how their product works on their homepages. It starts with a clear CTA to order a car: If you scroll down to the next section, there are two new CTAs, with emphasis on the more important one, which directs you to visit a store (instead of to order a specific product). With white space, you have clear sections, so you can lead visitors through a logical sequence of ideas that gives them valuable information. To convince more visitors to use eWedding, the site has a cost calculator that helps estimate how much couples could save on total RSVP, a cash registry, and a custom website. Best practices for perfecting your homepage design While there isn't an exact recipe for creating the best homepage design ever, there are certain web design elements you should take into account when creating yours. It is the 6-10 word version of what the company does, formatted with the

header tag. When theyre ready, visually prominent calls to action give them a clear path forward. Glad you found it helpfu! Melyssa does well to include an image of herself so visitors can get familiar with her. Helping its customers free up space and remove unnecessary clutter, Evernote did the same for its website. A responsive website adapts to the size of the screen, and displays well on screens of all sizes. Give them the option and youll see more opportunities coming from your homepage.. Visitors who watched the visitors spent 4x as much time on the page. The rest can go elsewhere on the page, or even above the fold with less emphasis. Elaborate, complicated sentences with industry-related jargon will only be successful in confusing the user and having them click away in frustration. Our list covers 13 key areas of web design, with actionable tips you need to apply before, during, and after the design phase for continuous improvement. So the key is empathy, which comes from research, which is usually a bunch of interviews. According to a recent report published by Google, It turns out that the average page load time on a mobile device is. Warby Parker has one of the best ecommerce site designs we've ever seen, with just a few elements that all work together. If thats the case. These sections are vital as they give skeptical visitors more reasons to shop with the brand. It's where our journey begins each day. This field is for validation purposes and should be left unchanged. For a lot of brands, social media content looks like a party. Visitors here are less likely to scroll than visitors on other pages because homepage visitors often want to navigate deeper right away. Its definitely a smart use of space that can benefit companies with various offer types. The best statistics will be those most relevant to your brand. Here, the brand clearly lays out the benefits visitors would enjoy if they subscribed. Not only will this serve as a source of inspiration, but itll also reveal all the repetitive patterns and practices utilized by the best homepage designs. Fantastic photography and the headline Family Owned. Teslas homepage is a good example of this concept. The Complete Guide to B2B Website Design - The Good The color contrast between the blue, white, and orange colors is eye-catching and makes the headline and CTA pop. But whats consistent throughout all seasons is the use of vibrant, appetizing pictures of Starbucks drinks. Lindsay Kolowich Cox Updated: April 01, 2022 Published: May 28, 2021 Serving as your company's virtual front door, this page is responsible for drawing in a majority of your website's traffic. The. Your Google Analytics account will show you which pages correlate with conversion. However, most businesses still need to answer these questions so that each visitor knows theyre in the right place. When you scroll down a bit, youll see how Mint proudly presents itself as the #1 downloaded personal finance app to prove its competitive advantage. As Dropboxs target audience can be very diverse from individuals to enterprises this serves to take each client to a page dedicated to their needs. The film companys homepage is made up of only trailers for its new films. Theres no-jargon or confusing language. How to Create a Simple Wireframe 1. You can test the clarity of your headline by showing your homepage to someone who has never seen it before. The design communicates a . It has to match your company's style, give people something to marvel at, and keep them coming back asking for more. Community Focused easily sell the experience. 1. Mints home page makes the companys message clear: Their app makes managing your money simple. This is the key to conversion copywriting. Basecamps homepage features a brilliant headline and sub-headline that explains what they do and how theyre different from the rest. It doesnt have to do all three at once, but if it doesnt check at least one box, you need to do more brainstorming. But dont cram everything above the fold. Feature Your Best Products 7. Notice how perfectly the Airbnb header image conveys the companys value proposition. Homepages might also include sign-up forms that serve as a call to action to prompt visitors to register on the website, subscribe to a newsletter, or download a template. HubSpots homepage starts with an eye-catching headline that explains what we do and for who. The company logo. 1. From this design assessment, my team identified five best practices that every B2B brand can apply to their homepage design to boost effectiveness. This information is followed by a dual CTA. However, Kinds website is more than just selling individual products. overwhelming its website visitors with too many options: Asana prioritizes the most important actions above the fold, and it places links to other important parts of the website lower on the page. All kinds of web design best practices are converging. You can also see the companys other service offerings well. 54 eCommerce Homepage Best Practices That WORK [2023] - ContactPigeon Homepage SEO: Yes, It Exists & Here's How to Do It - Ahrefs For those who miss the donation gateway at the top of the page, the website also shows other ways they can donate once they scroll below the fold. The best lead generation websites have hard working, high clickthrough rate calls to action. Welcome. But dont reinvent how websites are navigated. But to do so, we dont just shoehorn in the target phrase another ten times. How to Design a Better FAQ Page: 5 Best Practices, SEO Ideas and Examples, Website Navigation: 9 Best Practices, Design Tips and Warnings, How to Add Social Proof to Websites: 7 Examples People are Raving About, 55% of B2B lead generation websites have contact in the top right, 43% of lead generation websites put articles on their homepages, Content Chemistry: The Illustrated Guide to Content Marketing, Quickly let the visitor know where they are, Quickly get them off of the homepage into a deeper interior page, Contrasting color, often through color temperature (i.e., a warm color in a cool context), High on the page, often in the main navigation, which is a global element, Surrounded by whitespace (low visual noise), What happened that sent them looking for help? A well-designed homepage is key to forming a positive first impression of your brand and encouraging visitors to explore your site. Website Homepage Design: Best Practices, Mistakes, Examples. Now youve established an initial bond with your visitor, so how to prompt them to act on the information they received? On a product site, its reviews. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. It is a compilation of multiple sources of trusted and credible information. What follows as you scroll is Omsoms value proposition and how their product works. The Current State of Homepage UX - 8 Common Pitfalls & Best Practices - Articles - Baymard Institute Our latest Homepage UX benchmark reveals that even given the generally decent performance of e-commerce sites, there's still room for improvements. Confirm this for yourself in your own Analytics. My eye is drawn to the bright yellow buttons first, and then the large blue headline. Take a look at any websites analytics, and youll notice that the percentage of mobile users makes up a large chunk of visitors. The page lays out FreshBooks features so visitors can quickly understand what they stand to gain from trying the tool out. When new visitor enters your website, the first thing they want to see is who you are and what you do. Return on investment: Revenue generated, hours saved, etc. Thank you for helping me with this; I was stuck about this subject and now I don't think I am. 77 of blog and website page design examples. Others need a bit more of an understanding and will dig further. Site search tools are added to headers in one of two ways. The website uses a simple, high-level overview of its six product offers. Homepage Best Practices (w/ Ideas & Examples) - Larry Ludwig 1. Below, well discuss each of the elements that are consistent across the best homepage designs. Free and premium plans, Sales CRM software. Establish a strong, memorable brand identity. Browse our collection of educational shows and videos on YouTube. TechValidate executes this brief with mastery pairing beautiful design with essential information. At a glance, you can tell what Pixelgrade offers: WordPress themes. To illustrate this, lets look at an example of a homepage that could use. those intersections to make sure they are noticed first. Visitors understand what add to cart and try for free mean because theyve seen similar ones so many times before. Expand your knowledge and take control of your career with our in-depth guides, lessons, and tools. As the visitor starts to flow down the page, the subheads are there to help guide their eyes. Best practices for hero banners Don't use more than 3 sliders Make sliders manually controllable Includes a clear value proposition in one of the sliders Homepage Best Practices, Ideas, & Examples Highlight Who You Are and What You Do. If you mine your live chat and chatbot transcripts, youll uncover pain points, common patterns of questions, and the sentiment or valence of a given pain point. Although this is just one of our 20 homepage best practices, its really the most important thing on any marketing webpage. But consider using a stronger, more specific verb wherever you have room. Always keep in mind that people expect to find relevant and easily digestible information on your homepage. In this post, youll learn the ins and outs of home page design. What we love: The mention of 30 million users is a great use of social proof. Be consistent. A blog or magazine can probably get away with 10-20 links to content in other parts of their website. Company websites often include such sections to show their investment in their local communities. Below the hero area, there are more opportunities to upgrade the format from text to video. The pop-up subscription CTA uses social proof to get you to join her thousands of other fans. So, what makes a websites homepage design brilliant instead of bland? , which will take several seconds to load by itself on a slow connection. All services are presented above the fold, so the user doesnt have to scroll to find the desired service. They all leverage the same psychology: the conformity bias. If a new visitor doesnt like what they see, their knee-jerk reaction is to hit the back button. Many CTAs may be for the same purpose. Heres a less obvious way to set your brand apart from competitors: show your team. Use the first option unless you have high confidence (or strong evidence) that visitors really want to search. Easy navigation. 1. One of them is . Remember, the first question of every visitor to every web page is Am I in the right place?. When content is spread out, its less overwhelming for readers and easier to know what to focus on. Warning: They may work on homepages, but be careful adding blog posts to deeper service pages. Did the pandemic make us worse drivers? - NerdWallet The site gives off a secure but easygoing vibe, which is essential for a product that handles financial information. The companys story adds to the brands authenticity and deepens its relationship with customers. 25+ Ecommerce Homepage Best Practices With Examples For instance, visitors can see the number of new Ahrefs accounts created in the past week above the fold. Always keep in mind that people expect to find relevant and easily digestible information on your homepage. This is called semantic SEO, and its wonderful for both rankings and readers. This works best if you. Homepage SEO Best Practices (Checklist Included) - Reliablesoft For B2B homepages, Ive loved using a hybrid live chat/chatbot widget. way of managing money a task that some might find unexciting or intimidating. A mega footer can be very helpful, offering as many as 27 different design and content elements. Eye-Catching Sale Section 3. 4) Optimizes for multi-device usability. You can be a bit creative, but familiar CTAs usually perform the best (so skip unfamiliar ones like get inspired!). Here is a breakdown of each homepage design element with tips for each, from the top of the page to the bottom. For instance, the "Get started" and "Sign In" CTA buttons use color contrast, scale, and whitespace to draw the visitors' attention. Visitor isnt overwhelmed with multiple CTAs. Does your headline convey a clear message, evoke an emotion, or pique the users curiosity? For more information, check out our, 25 of the Best Website Homepage Design Examples, Download Now: Free Website Homepage Design Guide, Pop up for FREE WEBSITE DESIGN INSPIRATION, FREE GUIDE: WEBSITE DESIGN EXAMPLE LOOKBOOK. The homepage isnt cluttered and only includes the necessary elements to get you started. Homepage Best Practices: 9 Ways to Build a Welcoming Experience By: Stephanie Knapp on August 13, 2021 Web Design Some say first impressions are the most lasting, and your website's. Usually, but not always, there will be an image or video in the featured area at the top of the homepage. A great website footer is like tiny page unto itself, including many of the elements weve seen above: Of course, a footer can include all kinds of other elements. Try another search, and we'll give it our best shot. Its often compared to a storefront that gives shoppers a glimpse into the store and influences the persons decision of whether or not to enter. We also follow the eyes of people in pictures, so if the face(s) in your image is directed to your CTA, even better. Get the visitor to visit your store or a product page. Keep these best practices in mind when you revisit your site. Drool. For the most part, people like things that others say are good. Remember: Confusing means leaving. Dont neglect the letter in favor of the former. (priorities), About us (introduces the brand and shows values), Explainer video (walks through the offer, showing how and why), Suggested searches (youll see them before you finish typing your query), People Also Ask box (questions and answers Google has identified as relevant), Related Searches (at the bottom of the page), The bolded text in the search results themselves. User-centric design Here are the simplest ones Ive used in the past and would recommend: For a website for a specific industry (e.g., real estate, art, restaurant), use, For the simplest possible website builder, use, Maximal length of comment is equal 80000 chars, Minimal length of comment is equal 10 chars, Maximal length of comment is equal 5000 chars, Minimal length of comment is equal 100 chars. We build websites on desktops, usually with a great internet connection, so those sites usually load within a few seconds. The right side gives you a glimpse of how their WordPress themes look. We chose this example because it demonstrates how web navigation best practices can be molded to fit your website's or business's specific needs. The exception is the image gallery. That includes online ordering, gift cards, and catering. 2. Results are better when the headlines are clear, but the copy is clever. Headlines are arguably the first thing to catch the users attention upon arriving on a website. The logo goes in the top left (at least on 93% of websites) or in the top center. As with the email signup CTAs, specificity makes a difference. The homepage design feels immaculately clean thanks to the plentiful white space, minimal black text, and occasional green buttons and designs to liven up the page and guide the user. They can play songs and podcasts at no cost. Here are two tips from a separate article about website navigation best practices. (the content that shows up without needing to scroll). Or better yet, use them as inspiration for sections to add. The Current State of Homepage UX - 8 Common Pitfalls & Best Practices By following the homepage best practices listed below, website creators can inspire visitors to engage with their site, leading to more conversions, higher customer satisfaction, and greater customer retention in the long term. Mobile devices accounted for 65.85% of global traffic in October 2022. Nine Lives is a California-based cat adoption center. We asked an old friend and digital marketing pro for his input on homepage CTAs: Your homepage isnt a campaign landing page youll cover multiple concepts, different offerings, different products, and link to multiple areas on your site. Such elements are an attractive header image/video, catchy headline, meaningful copy, and carefully selected calls to action. Think about the tone of voice that will best match your messaging and stick to it throughout your website. Its clear the company wants you to convert when you arrive. Share this blog post with friends and co-workers right now: Homepage Best Practices 9 Important Elements & Examples. When a visitor arrives on your homepage, your design needs to compel them to stick around. A compelling call to action is exactly what you need. and give them a reason to stay on your website. Regardless of company type, industry or offering. This is easier for some businesses than others. 10 Best Website Design Best Practices | Upwork Take your time to design a homepage that presents your business in the best possible light and leaves visitors eager to learn more about you! 11 Web Design Best Practices and Tips for 2023 - MailerLite As you scroll, youll see different ways you can get involved with the rescue and thats not just adopting a cat. The following are three examples of excellent website navigation best practices in use. Look at a section of HubSpots homepage for an example: Number of customers (and the names of big ones). Subscribe to the Marketing Blog below. Michiel Heijmans of Yoast has a good definition of what homepage SEO actually is: "The process of optimizing your homepage for Google, or any other search engines, could be called homepage SEO. Calls-to-action help you encourage visitors to take specific actions. Curation is more work, but always better than automation. The opening line of the Medium homepage states, Medium is a place to write, read, and connect. And we doubt that theres a simpler way to describe the platform. Homepage SEO Best Practices (with 16 Examples) - Green Flag Digital Its possible that the next step in the user experience should be a case study, a portfolio or a service page. Still, despite its prominence, many businesses struggle to optimize it properly. or just search for the target phrase and look closely at the search results. They build trust. Before taking pen to paper to mock up a wireframe, you'll find it helpful to understand the goal of your website. The bright CTA button strongly contacts with the neutral background, thus effortlessly drawing attention. Adding a CTA block right above the footer has become an almost standard design feature of marketing websites. If a visitor cant understand what you offer within a few seconds of landing on your homepage, theyll leave immediately. Here we go! Just imagine how much more effective you could make this. Colorsmith shows that explaining your mission can be simple. The homepage also displays photos of happy customers as social proof, which elevates the page even more. If you're a. 2023 WebsitePlanet.com. Youll find some exceptions, but almost all great homepages have a CTA. There are probably multiple visitor outcomes youd be happy about (e.g., they visit your blog, contact page, or product pages), but you need to. This is quantitative evidence. 14 Best Practices For Company Website Management - Forbes She isnt just a random website. The logo goes in the top left . Youre much better off moving the content down on the webpage so that a user can scroll to it. A homepage is usually the first thing people see from a website and thus the very page that forms their first impression. While most best practices focus on design, this one focuses on the. Chatbots drive three separate benefits: The cost to you is the price of the widget. If you run a photography website, or are selling something that's heavily reliant on visuals, then sliders and carousels are a great way to showcase that. If done right, all these elements combine to form a distinct. As an all-in-one branding platform that helps companies create branded assets, our beloved homepage introduces those assets with a concise description. For example, you might have one displayed on the header to urge people to keep exploring your site. As PayPal is a name that enjoys quite a bit of popularity, instead of introducing the company unlike, Dropbox stands out with its simple design, straightforward copy, and on-brand illustrations. You can avoid this SEO issue by using a page block/module that lets you feature specific blog posts rather than automatically showing the latest.